LeadsproSales Case Study
📂 Case Study 1 — Outsourced Inside Sales Model
Client
A fast-growing Business Intelligence software provider with a strong presence across APAC & ANZ regions.
Challenge
The client needed to rapidly scale their sales pipeline across the US, Europe, and APAC markets to support an expanding sales organization. Key challenges included:
Generating high-volume, qualified B2B leads across multiple regions
Maintaining timely and accurate lead updates inside Salesforce CRM
Managing unstructured, inconsistent lead lists obtained from external sources
Sales reps losing productivity due to manual data entry and pipeline updates
The primary objective was to allow the sales team to focus solely on selling and improving conversion rates, rather than administrative CRM tasks.
Solution
LeadsproSales designed a structured inside-sales support and lead generation framework.
Targeted Lead Development
Created high-intent prospect lists using predefined filters
(industry type, geography, company size, annual revenue, product category)Ensured continuous flow of qualified leads into Salesforce
Data Standardization & Enrichment
Cleaned, verified, and reformatted raw lead lists into a universal import-ready format
Eliminated duplicates, incomplete entries, and inaccurate contacts.
CRM Automation & Sales Support
Automated CRM updates to maintain real-time visibility into pipeline activity
Ensured every regional sales team had a lead buffer to consistently hit conversion targets
Results
| Key Outcome | Impact |
|---|---|
| Improved conversion performance | Sales efficiency increased significantly |
| Enhanced pipeline management | Streamlined visibility across regions |
| Reduced operational effort | Major cost savings in lead ops & data handling |
| High ROI | Achieved full ROI within 12 months |
Conclusion
Through a strategic lead-generation system and automated CRM process, LeadsproSales empowered the client’s expanding sales team to scale outreach, improve efficiency, and accelerate pipeline velocity across multiple global regions.
Read Case Study 2: Lead to Market Inside Sales Program for Electricity and Gas Provider
Case Study Electricity and Gas Provider
Case Study 2: Leads pro Sales Inside Sales Program for Electricity & Gas Provider in the Canadian Market
The challenges faced by our client
- The prospects are already being serviced by a similar service provider
- The thought of signing up via a middleman to few of the prospects is an obstacl
- Clients are wary of tying themselves up for another long term contract.
Challenges Faced by the Lead pro sales team
- It was challenging to put across our client’s value proposition to their prospects.
- as the proposition serves effective to prospects who already have an idea of company brand and broad client base.
Tracking Methodology by our client
- The client has set up a specific reporting format that was shared on a weekly basis.
- Giving thorough attention to candidates in the billing stage
- Step by step handling of the candidates according to the stages they are in prior to closing.
Client’s Strategy to increase the sales funnel to start creating sales
- Building a strong pipeline by visiting prospects and getting in touch with them.
- A thorough research of the prospects in order to know when their current contracts end so that we stand a chance to secure them as our customer for the next cycle.
Expectations from the client
- To Ensure at-least 4 closes per resource per month.
- To make sure that there are enough prospects in the preliminary stages to close.
Results
- The initial days of training and first 2 months yielded fewer prospects.
- Lead to Market started closing at least 4 deals per resource per month from month 3 and onwards.
- It took the needed time to build up the required pipeline and for the resources to gain the required knowledge to comfortably deliver
