What is Lead Generation?
- We at Leads pro Sales feel that the best place to begin with a client is with an explanation about what lead generation is and how it can work for their business to increase sales.
- Leads pro Sales sees Lead generation, or lead gen (lead-gen) as a primary marketing tool which is used to create potential interest and set appointments with potential clients and consumers of your service or product, primarily in the business to business realm (B2B). Leads are then qualified and distributed to the client’s sales team.
- Leads pro Sales generates quality leads for customers via the method of cold calling or outbound calls, which are conducted by trained agents utilizing data resources acquired from list generation or list acquisition. The process of lead generation involves the collection of contact details of the target buyers/ qualified prospects/ potential subscribers, who will then be contacted by the Leads pro Sales agents, who utilize telemarketing and direct response advertising.
- Leads pro Sales strives to generate quality leads and the outcome is usually determined by the proficiency of the agent, the quality of the list and the tendency of the target buyer to take action towards purchasing the product or service. Leads pro Sales main focus is on the senior-level decision makers in the companies that are targeted as potential customers.
- Lead generation marketing works for all types of business from a multitude of industries comprising of both hi-tech and low-tech, from software companies to manufacturers, and from silicon valley start-ups to service oriented businesses.
- At the end of the day, lead gen provides more value to businesses than direct advertising for web traffic, if it is executed with experience and good judgment. If you are looking for a service that is more time efficient and cost effective than sitting at trade shows and conventions, with the hope that potential clients will approach you to inquire about your product, Leads pro Sales lead generation is the answer.
